The Snow Lodge
The second location of The Surf Lodge brand.
In 2022 & 2023, I spent the winter season living in Aspen, CO. Between a renovation, all of our brand partnerships, and marketing, the season started long before the freezing temps. Here are a few of the projects I led. Photos are property of The Snow Lodge.
Après Ski Concert Series Proposal
Conceptualized with Founder, Jayma Cardoso, and designed a deck regarding plans for the 22/23 season to gain approval from the St. Regis Aspen Resort. This deck was recreated numerous times as a sales tool for partnerships.
PHOTOshoots
Sourced photographers and art directed a variety of photoshoots for the TSL brand and our partners. Photography featured in Forbes, Haute Living, Whitewall and Aspen Times.
Staff Uniforms
Approached and signed on partner brands to give over 150 plus staff uniforms in-kind.
Men’s Supper Club: Todd Snyder. Women’s Supper Club: L’Agence. Supper Club Footwear: Greats. Après Outerwear: Holden. Après Footwear: Inuikii.
Art
Formed relationship with local gallery, Casterline Goodman to decorate space and hang pieces on loan. Works included those of Richard Serra, Frank Stella, Alex Katz, Alison Van Pelt, and David Yarrow.
Richard Serra
Alex Katz
David Yarrow
Guest In Residence
Led the co-branded capsule and launch With Gigi Hadid’s cashmere brand, Guest in Residence. To celebrate, Gigi visited Aspen. We helped plan her stay, fabricated a display window, and hosted a sip & shop at her pop-up in town. I built out and managed our e-commerce for all sweater sales. Collaboration featured in Vogue, WWD, and Harper’s Bazaar.
Design within Reach
Partnered with DWR to build out our VIP Après-ski Concert experience in the St.Regis courtyard.
Sofi Tukker in The First Chair Club
F&B
Worked with Yeti to create a special food offering and showcase coolers.
With non-alcoholic retailer & distributor Boisson, built out programming for Mindfulness Month with zero-proof cocktails and a special vegan menu.
Website
Content selection, copy, and design.
Weekly Email Newsletter
Content selection, copy, and design.
