M.Gemi

M.Gemi is a digitally native footwear brand that sells, direct-to consumer, handmade Italian luxuries at attainable price points throughout the United States.

Instagram

Created content calendar, designed daily IG stories, created Reels, and wrote all copy for posts.

Peroni Collaboration

Managed partnership with Peroni. Oversaw all communication and process from footwear design to marketing and merchandising.

Fab 5 - We Are Made in Italy

Initially, after discovering brand synergy, I did cold outreach to Stella Jean to partner on a capsule collection. With Stella’s relationships, it turned into a charitable effort in which our founder, Maria Gangemi mentored BIPOC designer, Judith Saint Jermain. As M.Gemi oversaw production and photography, Judith was chosen to be one of We are Made in Italy’s Fab 5 and showcased her talents in footwear design at Milan Fashion week.

The initiative was picked up by a number of publications including Vogue Italia.